“Gee! This darn thing is a little heavy!”
By Jeff Koopersmith
Is your heartbeat the key to secure banking? – No!
The BBC, in fact, covered this ridiculous idea today – It is Halifax Bank’s silly idea to have their customers wear a wrist band (all the time it seems?) which monitors one’s heartbeat – kind of a Rich Band rather than wrist band – a good idea for people with heart conditions to wear and have monitored by a cardiologist. The only thing more annoying might be that you have to recharge the wristband each night – or your pals put it on a dog to mess with you as it records their woofing beats!
What’s invaded the minds of these bankers? Anyone who has studied biology in the 9th grade knows that the heart vary almost always. Thus, if you have your beating heart pattern stored in the Halifax Bank’s “Cloud” chances are the beat it gets through Bluetooth device on your wrist will not match the one frozen in the Halifax stratosphere.
Not to impugn this Bank . I think Halifax is simply using this idea for a Free Media campaign. Let people like me write about how idiotic the idea is, and you get a free ad for the bank!
Simple – and not so dumb, huh?